Bike Smart announced as theme for Road Safety Week 2018

Bike Smart is the message at the heart of this year’s Road Safety Week, coordinated by Brake and taking place 19–25 November. Those on two wheels are among the most vulnerable road users in the UK: more than a third of people killed or seriously injured on UK roads are those travelling by either bicycle or motorcycle. Brake’s week-long campaign will raise awareness about the importance of protecting bike users by focusing on:

  • cyclists and motorcyclists being Bike Smart through safe riding behaviours, appropriate training, clothing and equipment;
  • drivers being Bike Smart by looking out for those on two wheels, driving safely and utilising the latest life-saving technologies in their vehicles; and
  • policy-makers being Bike Smart by implementing a safe systems approach and designing segregated spaces for cyclists.

Join us: For more information and to get involved visit our website.

Policy: EU announces new road safety measures that could save 10,500 lives

The European Commission has announced details of its third mobility package, with the objective to allow all Europeans to benefit from safe, clean and smart transport. The package contained a number of road safety measures, including proposing that new models of vehicles are equipped with advanced safety features, such as advanced emergency braking, lane-keeping assist systems or intelligent speed assistance. It is estimated that these measures could save up to 10,500 lives and avoid close to 60,000 injuries by 2030, and the proposals have been warmly welcomed by road safety campaigners.

The Commission has also reiterated its commitment to vision zero – a world with zero road deaths and serious injuries – and set a target to reduce deaths and serious injuries on EU roads by 50% between 2020 and 2030. Brake welcomes this move and has urged the UK government to follow suit and set national targets for road casualty reduction.

Learn more: Read about the third mobility package here.

Policy: Road Safety Parliamentarian of the Month for April

Maria Caulfield, MP for Lewes, was the recipient of Brake & Direct Line Group’s Parliamentarian Road Safety Award for April. The award recognised Maria’s efforts to improve road safety on country lanes for all road users. Brake has long called for safer speed limits through its Pace for People campaign. Most country roads in the UK have a 60mph limit, the national default for single-carriageway roads; however, such roads are often unsuitable for high speeds as they are narrow, with blind bends, and no pavements or cycle paths. Brake is seeking a reduction in the national default limit to deliver slower, safer roads.

Learn more: Visit our website.



Event: Cycle from London to Brighton
Sunday 16 September 2018

Leave the buzz of the city behind and join fellow Brake supporters to cycle the 54 miles from London to Brighton on this iconic fundraising challenge. This is your opportunity to be a part of an amazing experience and help raise money to enable Brake to support people bereaved in road crashes and campaign for safer roads.

Join us: Visit our website or email


Community engagement

Event: Brake Kids Walk

On Wednesday 13 June, over 75,000 schoolchildren will take part in Brake’s Kids Walk to promote the health and planet-saving benefits of walking. Our free action pack full of stickers, posters, banners, lesson plans, assembly guides and activities is now available to educators.

The walk, sponsored by Co-op Insurance, will raise awareness of important road safety messages, including the need for footpaths, cycle paths, safe places to cross, slow traffic and clean traffic to enable children to walk safely in their communities.

Register now: Click here to pick up a copy of our free action pack!


Fleet safety

Events: The Fleet Safety Conference 2018

Friday 25 May 2018, Birmingham Conference and Events Centre, Birmingham (UK)

Our must-attend fleet safety event of the year bringing together leaders of the UK fleet industry is fast approaching. Join us as we explore the theme ‘Facing the future: are you ready?’, with presentations on safety through innovation, the modern driver and utilising crash data.

Delegates can choose from a range of breakout sessions in the afternoon, covering areas such as routing and journey planning, electric vehicles and managing young drivers.

Learn more: For more information, including confirmed speakers, exhibitors and sponsors, visit our website.

Events: Fleet Safety Awards – Open for entries

The Fleet Safety Awards recognise the achievements of those working to help reduce the number of road crashes involving at-work drivers. We welcome entries from organisations running any size or type of fleet, as well as from companies that provide road safety products or services to fleets.

Get involved: The deadline for entries is Friday 15 June. Visit our website to find out more and submit your entry.

Webinar: Engaging drivers on key safety messages
Tuesday 5 June 2018, online, 2pm-3.30pm GMT

All over the world, driver error and risk-taking is a leading cause of road crashes. For many employees, driving is the riskiest activity they undertake at work. Whether you’re operating a small fleet or running a global fleet of vehicles, providing an effective programme of training and education for your drivers is one way you can help make our roads safer.

This essential webinar, supported by MiX Telematics, will see leaders in the field explore some of the key methods and themes of driver education and training and will discuss the different methods fleet managers can use to inform and engage drivers with road safety issues.

Who should attend? Representatives of any organisation that employs at-work drivers, including fleet managers, health and safety managers, fleet suppliers, insurers, fleet risk management and driver training providers.

To register: Complete our online form.



Event: Talent in Logistics – one month to go!

With one month to go, we’re looking to get as much support from within the logistics industry as possible in the run up to the Talent in Logistics Conference and Awards, of which Brake are charity partners.

The event gives those in the industry a chance to learn new skills in seminars, panel discussions and demonstrations. Brake will be attending and are proud to be partners of this event. We look forward to seeing you there!

Donate: Click here to support Brake.

Sign up: Click here to book your place.


Brake Helpline

Brake's accredited helpline is available to anyone in the UK who has been bereaved or seriously injured in a crash or their carers.

Freephone 0808 8000 401 from 10am to 4pm Monday to Friday, or email

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