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In 1964 before the first laws on drink driving were introduced the Government released their first ever public information film warning people of the dangers of drink driving. (watch video HERE) The advert was aimed at women in a bid to get them to stop their husbands and partners taking to the wheel after they have had a few drinks. The advert which was set at a Christmas Party reminded people that "4 single whiskeys and the risk of accident can be twice as great… If he's been drinking, don't let him drive." At the time this advert was released attitudes on drink driving where relaxed to say the least, research carried out in 1979 showed that nearly two thirds of young male drivers admitted drink driving on a weekly basis. Since the advert was released fifty years ago we have seen a massive change in people's attitudes, a recent survey carried out by THINK! Showed that 91% of the 2,000 people surveyed agreed drink driving was unacceptable and 92% of people said they would feel ashamed if they were caught drinking and driving.

 

 It's great to see how much people's attitudes to drink driving have changed but road safety charity Brake want to see a complete change in attitudes to stop drink driving casualties altogether. They are calling for a zero-tolerance approach to drink driving in a bid to eradicate fatalities and accidents. The charity discovered that since the Governments first drink drive campaign was launched in 1964 there have been over 25,000 deaths on UK roads caused by people driving while over the legal limit. The research also showed that since 1979 the number of deaths caused by drink driving has declined from 1,640 deaths in 1979 to 230 deaths in 2012. Although it's great to see the number of casualties has declined Brake want to take that number to zero. 

 

 

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Advice for bereaved victims (click) 

 

Brake is an established and respected UK-wide provider of support services to people who have been bereaved or seriously injured in a road crash, as well as the family, friends and professionals supporting them.

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Brake's support is provided via a freephone, quality accredited telephone helpline, which is staffed by trained and professionally supervised specialists, and through our highly acclaimed support literature, which is updated regularly in consultation with experts and handed to families by police after every fatal road crash in the UK. We also provide training for professionals.

 


 

 

 

 

 

      

 You can now text your donations to Brake!